A Little Hard to Miss

If you've been walking, cycling or sitting in traffic around Amsterdam lately, there's a good chance you've seen a familiar face staring back at you.

Live Saucy is back on the streets.

Our latest out-of-home campaign is running across Amsterdam, with even more visibility this time around. You'll find the campaign on posters throughout the city and blown up on some very hard-to-miss large-format pillars.

Turns out Live Saucy looks pretty good in XXL.

Made to Stand Out

Amsterdam isn't exactly a quiet place.

There's always something happening, something moving and approximately a thousand things competing for your attention. Which makes putting a campaign into the middle of it pretty interesting.

Luckily, subtle was never really the idea behind Live Saucy.

The campaign photography is colourful, bold, messy and sometimes a little unexpected. Sauce-covered hands, expressive faces, food being eaten the way food is actually eaten. The kind of imagery that doesn't disappear when you put it between traffic, shop windows and everything else happening on the street.

Seeing those images blown up across the city has made us realise just how well they belong there.

Amsterdam, Groningen and Eindhoven

This time, we're taking Live Saucy a little further too.

Alongside Amsterdam, the campaign is showing up in Groningen and Eindhoven with a specific focus on students. Both cities have big student populations and Salsa Shop locations right in the middle of their everyday lives.

Especially after spending the introduction weeks welcoming new students into our restaurants, it felt pretty fitting to keep showing up once the studying actually starts.

Different cities, different placements, same slightly messy faces looking back at you.

So if you spot us somewhere on your way to work, university, the gym or home: hi.