This season, our partnership with Donar is getting bigger and bolder. We’re bringing back the fan-favorite free throw activation: six shots in a row, and the crowd wins €1 burrito tickets. Add in our Player Picks Menu, where each week a player highlights their go-to Salsa dish. The team still fuels up weekly with our meals, but now we’re upping the game for the fans too: those four car seats we spotted? They’re being transformed into fully branded Salsa Shop Best Seats, right by the court. A VIP spot where supporters can watch the game up close, snap photos, and soak in the energy.
Not just points, but people
Partnerships like this go beyond branding. It’s about creating experiences that fans actually feel. Sitting courtside, celebrating a winning streak with a burrito voucher, seeing your favorite player share his go-to meal. It all makes the game, and Salsa Shop, part of everyday memories.
It’s not just about visibility, but about showing up where community lives: in the stands, on the court, and at the table afterwards. And honestly? Standing there on the Donar court, imagining fans in bright red Salsa Shop seats, it already felt like a slam dunk.
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