Line or kiosk?

Why kiosks work

Let’s be honest: phone anxiety is real. And line-talk anxiety is basically the same thing.

For a lot of people, especially Gen Z, kiosks feel safer. No pressure. No eye contact. No feeling like you’re holding up the line while you try to remember the difference between chipotle and habanero.

Mexican food is still relatively unfamiliar for many people in the Netherlands. At the line, choices can feel fast and final. At the kiosk, you get time. Control. Space to explore the menu without someone waiting behind you.

That’s why kiosks matter. The demand is simply too high not to have them. They lower the barrier, take away stress, and help people order with confidence, especially when the kitchen still feels new.

Why we still believe in the line

And yet, if you ask us where the best experience lives, we’ll still point to the line.

You see the food being made. You smell it. You can ask questions. Our team can explain, suggest, and clear up confusion instantly. And once you’ve ordered? Your food is ready in one minute. No exaggeration. That speed only works when the flow is tight and the contact is direct.

The line is where hospitality shows up. It’s where unfamiliar food becomes familiar, and where decisions feel easier because someone’s there to help.

So what does this mean for you?

It means choice. Order quietly at the kiosk, or step into the line and be in and out in a minute, with fresh food made right in front of you.

Same burrito. Same quality.

Different ways to get there.

And that’s the point:

good customer experience isn’t about forcing one system. It’s about building flows that work for real people, in real moments.