Locations
11/06/2026

A Few Days in Armenia

Last week, our operations team spent a few days in Armenia with our COO Alex. For most of us, it was our first time visiting the country. For Alex, it was a chance to show us the place he calls home and share some of the experiences that shaped him long before Salsa Shop existed.

Salsa Shop OPS team in Armenia

Growth is built by people

When companies talk about growth, the conversation often turns to new locations, processes and performance. Those things matter. But behind every growing business are people. Spending time together outside of the day-to-day gave us a different perspective on the people we work with every day and a better understanding of what drives them.

More context, fewer assumptions

Seeing where someone comes from adds context that rarely comes up during a regular work week. We came back with great memories, plenty of stories and a little more understanding of each other. It won’t change our Monday mornings, but it will probably change how we work together. And that’s valuable too.