Some partnerships just click. When we met the team at Buutvrij, it felt a bit like discovering the perfect match — no fancy talk, just instant chemistry. What started as a few conversations quickly turned into a shared vision. We both believe brands should have guts. As Louis said: _“Give me a burrito with fireworks coming out of it.”_ That’s the kind of energy we’re bringing to the table.
Buutvrij doesn’t just make ads. They build stories that stick — the kind people talk about on the street, not just in marketing meetings. They get what we’re about: fast food, but better. Healthier. Human. Together, we’re cooking up a campaign that starts in Amsterdam and is set to spice up the rest of the country (and beyond).
Stirring the pot
This partnership isn’t about marketing tricks. It’s about movement. About challenging what “fast food” can mean. For us, teaming up with Buutvrij means telling our story in a way that hits harder, feels realer, and gets people hungry for more than just a burrito.
We’re on a mission to get the whole country (and beyond) hooked on Salsa Shop. A guilt-free guilty pleasure that tastes amazing and feels just as good.
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