Last month we teamed up with Conversation Studio and brought together two very different groups: folks who know and love Salsa Shop, and people who haven’t walked through our doors (yet).
We started outside our Amsterdam Central shop, asking quick-fire questions on the go: What do you expect when you grab something fast? What stops you from choosing us? Then we invited them inside. They ordered, they watched our line, they tasted. And they told us very honest stuff. What they said? Some bits made us nod. Some bits made us rethink. But most importantly: we heard real voices, not just market talk.
What this means for you
For us, this isn’t a one-off exercise. It’s part of how we build the brand. Because we want to keep doing the stuff people actually want, not what we think they might want. No fluff. No forced launches. So your voice matters. If you’re someone who grabs lunch between meetings, or someone who eats with friends after the train, your experience is shaping the next chapter of our menu and our shops. We’re here to serve fresh, fast, Mexican, yes. But we’re also here to make sure you get the kind of food that fits how you live. That’s the deal.
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