Locations
12/04/2026

The very first Live Saucy Run Club

Last week, we hosted our very first Salsa Shop run club. Nearly 50 people showed up, and for a moment, it felt like the brand stepped out of the shop and into real life.

The very first Live Saucy Run Club

Running through the city, together

We started at Ferdinand Bolstraat and headed into Vondelpark, with a bakfiets riding alongside us blasting our own Salsa Shop playlist. You could hear us before you saw us. And once you saw us, a full group in Live Saucy run club merch, it was hard to ignore. People stopped, stared, took photos. It felt like something was happening, even if you didn’t quite know what. But the best part came after: no one left. Everyone stayed, sat down, and ate together.

More than food, part of a lifestyle

What made this special is that it was the first real moment people could actually step into “Live Saucy”. Not online, not in a campaign, but in real life. And that’s exactly where we want to go. By creating moments like this, we move from online to offline and become part of people’s routines and communities. Because we’re not just here to be the place you grab food after. We want to be part of the moment itself, something that fits into how you live, move, and spend time with others.